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Darling - Shop

Darling

The Darling label is the vision of Nadia Moraes, a London based designer. As an independent boutique owner, Nadia spent many years sourcing pieces for her shops and was inspired to launch her own collection by the lack of affordable, beautiful and stylish clothing available.

Ultra feminine, vintage inspired and quintessentially ‘English’, Darling’s unique brand identity is behind the success and popularity. But it’s not all about the English Vintage Looks, subtle design details in the clothing highlight an independent edge that is valued by the Darling retail network and worn with personal passion by the women who eagerly await each season’s new approach and exciting range. Darling offers affordable luxury product with an emphasis on quality and attention to detail.